At the end of 2016, the Rollton brand received the EFFIE Awards Ukraine 2016 in the nomination of lasting effect Campaign for implementing a three-year brand-launch program.

Effie Awards is a prestigious international marketing award, which is awarded for the efficiency, which is a main achievement in the field of advertising and marketing communications. The competition has been held since 1968 in 49 countries, 6 regions and on the global level. Effie's mission is to promote effective projects and marketing professionals and support the development of the industry. The competition was evaluated by a jury of 150 experts from the advertising sphere: leading marketing specialists, top managers of advertising agencies, media experts, researchers and consultants. All contest works were selected in 3 stages, and only one third of the applications got to the final.

Due to a well-built advertising campaign and effective marketing communication, Rollton managed to conquer half of the Ukrainian market within 3 years — currently, the Rollton brand is confident at 49% of the market.