Mareven Food Ukraine wins EFFIE Awards
December 01, 2016

At the end of 2016, the Rollton brand received the EFFIE Awards Ukraine 2016 in the nomination of lasting effect Campaign for implementing a three-year brand-launch program.

Effie Awards is a prestigious international marketing award, which is awarded for the efficiency, which is a main achievement in the field of advertising and marketing communications. The competition has been held since 1968 in 49 countries, 6 regions and on the global level. Effie's mission is to promote effective projects and marketing professionals and support the development of the industry. The competition was evaluated by a jury of 150 experts from the advertising sphere: leading marketing specialists, top managers of advertising agencies, media experts, researchers and consultants. All contest works were selected in 3 stages, and only one third of the applications got to the final.

Due to a well-built advertising campaign and effective marketing communication, Rollton managed to conquer half of the Ukrainian market within 3 years — currently, the Rollton brand is confident at 49% of the market.

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